advanced-mcp-plugin/skills/ecommerce-consultation.md

name, description, version, auto-load, tags

name	description	version	auto-load	tags
ecommerce-consultation	Strategic ecommerce and conversion-rate-optimization consultation framework — how to diagnose a store, prioritize fixes by revenue impact, and turn findings into an actionable plan. Read when asked to advise on, audit, or grow a WooCommerce store rather than just execute a change.	1.0.0	false	ecommerce cro strategy consultation revenue conversion

Ecommerce Consultation — Diagnose, Prioritize, Act

When to use this skill

Load when the ask is advisory, not mechanical: "why aren't we selling", "audit my store", "how do I grow this", "what should I fix first". For executing a specific change use woocommerce / woodmart-mcp. This skill turns data into a prioritized plan.

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Principle: every recommendation ties to revenue

Revenue = Traffic × Conversion Rate × Average Order Value × Purchase Frequency.

Every finding must name which lever it moves and roughly how much. "Improve the product page" is not a recommendation; "the product page has no reviews block, and reviews lift conversion on considered purchases — adding it targets the CR lever" is. Lead with the lever, quantify when you can, and always end with a concrete next action.

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Step 1 — pull the real numbers first

Never advise from assumption. Ground the audit in live data:

• wc_sales_report — revenue, orders, items sold, AOV (gross ÷ orders) over a meaningful window.
• wc_get_store_stats — broader snapshot.
• wc_list_products — catalog size, what's published, pricing spread.
• wc_list_orders — recent order flow, statuses, abandoned/failed patterns.
• wc_list_product_reviews — social proof depth.
• wc_list_payment_gateways, wc_list_shipping_zones, wc_list_tax_rates — checkout friction sources.
• For traffic/behavior, pull from the connected analytics (GA4) rather than guessing demand.

If the store has near-zero orders, say so plainly and shift the diagnosis to "is anyone arriving, and can they check out" before touching optimization.

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Step 2 — diagnose by funnel stage

Walk the funnel; the biggest leak is the priority, regardless of where it sits.

1. Arrival — is there qualified traffic? No traffic is an acquisition problem, not a CRO one. Check GA4 sources.
2. Catalog / discovery — can visitors find and trust products? Category structure (wc_list_product_categories), search, filters (Woodmart shop layout), imagery quality.
3. Product page — the conversion crux: real photos, clear price, benefit-led copy, reviews, trust signals, obvious add-to-cart.
4. Cart — surprise costs kill carts. Shipping and tax surfaced early? Any upsell/cross-sell?
5. Checkout — gateways enabled and ordered sensibly, shipping zone covers the customer's region, minimal fields, guest checkout allowed.
6. Retention — post-purchase email, repeat-purchase incentives, win-back. Frequency is the cheapest growth lever once the rest works.

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Step 3 — prioritize by impact × effort

Rank fixes, don't dump a list. For each finding score impact (revenue lever moved) against effort (tool change vs theme change vs new build). Order:

1. High impact / low effort — do now. (A disabled gateway, a missing reviews block, an uncapped bug.)
2. High impact / high effort — plan and schedule. (Rebuilding the product-page template, a new acquisition channel.)
3. Low impact / low effort — batch into a cleanup pass.
4. Low impact / high effort — drop.

Present the top 3–5 only. A 20-item audit no one acts on is worth less than three fixes shipped.

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Step 4 — turn each finding into an action

Write every recommendation so it can be executed without a follow-up question. Name the lever, the fix, the tool, and the expected direction:

Checkout (CR lever): Only one payment gateway is enabled and it's a manual method, forcing bank transfer. Enable a card gateway and set it as default (wc_list_payment_gateways to confirm, then enable in store settings). Expect a direct lift in completed checkouts.

That is a plan. "Improve checkout" is not.

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Marketing output rule

When the consultation produces any ad, caption, email, or promo copy, write it conversion-first and always include a clear call to action — never leave copy without the next step for the buyer. Keep it high-impact and concise; lead with the offer, close with the action. (This matches the account's standing preference for a strong CTA on all marketing output.)

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Deliverable shape

A consultation output is: a one-line verdict (what's really going on), the live numbers it's based on, the top 3–5 prioritized fixes each with lever + action + tool, and the single thing to do first. End with that first action, stated plainly. Record durable findings to the store's memory (memory_set) so the next session doesn't re-audit from scratch.

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Anti-patterns

• Advising without data — pull wc_sales_report and GA4 first, always.
• A flat 20-item list — rank by impact; surface the top few.
• CRO on a no-traffic store — fix arrival and checkout-capability first.
• Vague recommendations — every one names the tool and the expected result.
• Optimizing AOV/frequency before the funnel converts at all — sequence matters; fix the biggest leak first.